Audience Research

I began my audience research by carrying out a questionnaire with a variety of 17-18 year old students that currently study A Level Media. Ratboy’s genre is a blend of hip-hop and indie-rock, and it is popular amongst teenagers, as the songs released often explore the feelings of the youth so I felt it was necessary to carry out research around a similar age demographic.

The following questions and results are below: 

When asking the question are videos important regarding music it was evident that many people’s opinions differ. With 40% saying that visuals are important and 40% saying that visuals regarding music is not important. 20% of the people asked if videos are important regarding music said that it depends on the artist.

 

The questionnaire outlined that the audience prefer performance based music videos compared to narrative based music videos. 70% of the people included in the questionnaire said they preferred performance based, compared to 30% of people stating they preferred narrative based.

When asking the audience how often do they watch music videos it was evident that it isn’t a daily occurrence for everyone with only 10% watching music videos every day. The majority of the audience stated they sometimes watch music videos showing that they are still in demand.

It is evident that the most common way the audience watch music videos is via YouTube, this is an online platform that is easily accessible. 80% of the feedback stated that the audience watch music videos on YouTube, which outnumbered MTV and Vevo with 10% each.